BillerudKorsnäs nominated to the Swedish Design Award

BillerudKorsnäs' packet Precious competes in the "Packaging" category. Photo - BillerudKorsnäs

BillerudKorsnäs' parcel Precious competes for this year'due south Swedish Design Award. The competition is decided past a renowned jury only also past a public vote.

The Swedish Design Award (Svenska Designpriset) is Sweden's biggest design prize, open to everyone who works with design and visual advice. The jury recently appear the nominated entries in several categories, and BillerudKorsnäs' package Precious competes in the "Packaging" category.

BillerudKorsnäs Cartonboard created the package Precious for the launch of the new product brand CrownBoard. The Carton Solutions team did the structural design. The ad bureau Cordovan Communication created the graphic design, and Göteborgstryckeriet did the converting and print production.

"We are incredibly happy nigh the nomination. The Swedish Design Award is a prestigious challenge with a jury of ix big names in the Swedish pattern community. The fact that the contest is decided by a public vote makes it all the more exciting – and we of course hope that the public likes our entry Precious," says Anders Gathu marketing manager BillerudKorsnäs.

The awards are based on 50% on jury votes and fifty% on the people's votes. About 85,000 votes come from the public every year. The prize ceremony will exist held at Berns in Stockholm on 12 Nov – to award winners with 28 gold medals and 28 silver diplomas.

"Our package is what nosotros phone call a demonstrator, meaning a concrete example of how you tin utilise our packaging material to create a selling, differentiated packaging solution. Precious is an advanced piece, whose construction and design place high demands on the fabric – especially in terms of strength, shapeability and printing surface," says Gathu.

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Source: https://packagingsouthasia.com/application/billerudkorsnas-2/

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